About me


Working in digital for 15 years, I have held design leadership roles at Else London, Sapient Nitro, Universal Music, Digitas LBi, Freestyle Interactive and most recently as Design Director at Fjord Berlin. 

I’ve worked across industries to help some great brands unlock the opportunities presented
in an ever increasingly complex customer and business landscape.



As a driven creative leader with a strong command of human-centred design principles, lean methodologies and collaborative problem solving, I lead engagements and mentor design teams to deliver digital transformation through service strategy, and best-in-class interactive experiences.

Always in the pursuit of simplicity, my ability to
deliver relies on a rigorous approach to matching customer needs with simple, elegant brand experiences and interactions. 

I’m entrepreneurial, inquisitive and build trusted and strategic relationships with clients, growing accounts and driving innovation through new ways of design thinking and doing.